by Eric Swain

What is a Podcast?

A Podcast is a recorded digital audio file that is hosted and either streamed or downloaded from the internet. Many times you will find that Podcasts are set into series and is used to target a certain audience such as tech news, home cooking, business marketing, and or everything in between.

So why is Podcasting good for my brand?

Podcasting is a great way to discuss your brand and can elevate your brand as a leader in the industry. There are several formulas that are used to through the elements of Podcasting that can create either strong awareness or a growing knowledgebase of a services or product that your brand is building.

Where can I hear my Podcast?

A great thing about the Internet is it’s availability to scale and aggregate and host files in multiple locations, meaning with a Podcast you can host it on your website as well as have it hosted on iTunes, different Podcast streaming services such as Stitcher or Podomatic, so that you can reach a broad audience looking for specific content.

When is my Podcast available to listen to?

If your Podcast is created in studio then the availability depends on several factors that can include, length, amount of “B” roll (additional footage) and scheduled deployment date as in a series. Once the Podcast has been completed and mastered then the final copy goes up to distribution when it then gets aggregated to multiple sites on the internet.

How can I create a Podcast?

This answer can painted with a very broad paintbrush, meaning for those simply looking to for a DIY (Do It Yourself) low cost solution then you have the majority of what you need in your pocket. You can use your phone as a voice recorder or use a designated voice recorder to record your voice track. For those looking for a more polished solution you can use SwainBro’s studio to record your Podcast, we will then clean up the audio, add a front end Intro bumper as well as a closing bumper to give your podcast more of that professional broadcast feel.

Can I add music to my Podcast?

All music is subject to Copyright laws and must follow in accordance with their use rights. Royalty Free music usually has a better definition on ways you can use the audio track as it is created for re-distribution. If you would like to use music from a recording artist signed to a label then you will have to contact the record label and get permission to use their work in your Podcast, most of the time with will come with a substantial fee.

If you would like more information about Podcasting or on how multimedia can improve your brand contact the SwainBro’s at This email address is being protected from spambots. You need JavaScript enabled to view it.or follow our posts on facebook at


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